Annabelle has worked in PR and communications for nearly 20 years and now brings her skills to SmartLife Health to spread the message to practitioners and patients about the huge benefits which technology and safe, secure data can bring to healthcare.

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She has led award-winning campaigns for leading health and care organisations which centre around informing the service user on how they can be at the heart of their own health and treatment.

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She believes knowledge is power and wants everyone involved in primary care, from GPs to patients, to be aware of the choices and opportunities which are available to them if they embrace technology - whilst making sure no one is left behind due to digital poverty or language barriers.

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With experience in public affairs, she leads stakeholder engagement to help NHS bodies, campaign groups and charities exploit the potential which AI and technology can bring to improving healthcare for all.